Steps to Build a Qualitative Market Research Database To Facilitate Data Collection

While allowing businesses to measure market responses, collecting relevant information and identifying ideal customers, data collection services and database building help to define business protocols. With collecting and storing copious data, available from multiple sources including interviews, group discussions, emails, and blogs, database building has manifested its relevance in businesses in terms of being a cost-effective solution.

Read on to understand the basic steps involved in building a qualitative market research database:

• Begin With Selecting An Appropriate Software:

When it comes to selecting the software for research analysis, you will find numerous specialized software packages available in the market, but, in contrast, sticking to basic software tools like Microsoft Access, would make an ideal choice. Utilizing the same software for handling different aspects of the project would definitely streamline the overall process.

• Check On If You Need To Build Database In Advance Or After Data Collection:

If your project involves highly structured processes and specific questions- and if you could make a note of it while interviewing- you can consider building a database in advance of the project.

Preparing notes and adding data in advance, provides clear information on what’s important and what’s not, especially for the people not been involved in the project all along. Also, a database enables the quick entry of predictable and discreet responses. In contrast, the downside of building a database in advance is that you may have to redesign it again and again as it never fits the research purpose perfectly.

If we consider building a database after collecting data, frankly this is the most general way. This way, a researcher can more specifically categorize the data and control its design. Surely, it would be a daunting and time-consuming task.

• Understand How To Organize The Database:

In order to organize the database in a better way, you would need to analyze the required fields to answer your research questions. Check your data, find patterns if emerged any and categorize it. Once done, simply cut and paste the data. Gradually, you will find your database improving and getting more and more structured.

• Consider Organizing Database For Different Groups Within Your Company:

A company has different departments and each department has its own data requirements. Therefore, consider organizing a database for different departments in your company. For instance, suppose a company has multiple sponsors and every sponsor is targeting a different set of audiences. At the time of presentation, only if you have a database ready in your hand, you will be able to go back into particular data and answer their specific questions. On the contrary, if you haven’t organized your database according to the different sponsors’ interests, you might as well have to leave the presentation with an off-base impression.

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